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Levi Strauss & Co.May 20, 2024
Levi Strauss & Co. made history on May 20, 1873, when it received a patent for its riveted pants, marking the official birth of the Levi’s® 501® jean. Fast forward 151 years, and the iconic denim pant continues to hold its place as a timeless classic fit, evolving with the trends while remaining true to its core design. Today, as we celebrate 501® Day, we honor the legacy of this cultural phenomenon that has shaped fashion and communities worldwide.
Despite the passage of time, the love for the Levi’s® 501® family remains unwavering. With last year’s 501® sales nearing $800 million, it’s evident that the appeal of this iconic fit transcends generations. To commemorate this history and celebrate 501® Day, the Levi’s® Vintage Clothing team embarked on a mission: recreate the 9Rivet.
Confirmed through meticulous research and archival exploration by LS&Co. Historian Tracey Panek and Design Director for Levi’s
1829 - The Birth of Levi Strauss
1853 - Levi Strauss & Co. Is Founded in San Francisco, CA
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Meet the Levi’s historian who has the world’s oldest jeans
"It is a dream job,” says Tracey Panek. For close to two decades, this historian and director of archives at Levi Strauss & Co., a 168-year-old clothing brand, has travelled to different corners of the world in search of vintage jeans for their 150-year-old archive—jeans that could even help inspire a new Levi’s look.
Panek, who lives in San Francisco, US, was part of an online talk last week on the transformation of the blue jean, presented by The Godrej Archives at Mumbai-based Godrej & Boyce.
The idea behind the archive, she says, is to “draw from our historical collection and use even the smallest details, ranging from pocket stitching to label designs”, to offer something new in a garment that finds a space in almost every wardrobe.
Also read: Why finding the perfect pair of black pants is like finding The One
In an interview, Panek talks about locating vintage jeans, the oldest pair in their a
Meet the Levi’s historian who has the world’s oldest jeans
"It is a dream job,” says Tracey Panek. For close to two decades, this historian and director of archives at Levi Strauss & Co., a 168-year-old clothing brand, has travelled to different corners of the world in search of vintage jeans for their 150-year-old archive—jeans that could even help inspire a new Levi’s look.
Panek, who lives in San Francisco, US, was part of an online talk last week on the transformation of the blue jean, presented by The Godrej Archives at Mumbai-based Godrej & Boyce.
The idea behind the archive, she says, is to “draw from our historical collection and use even the smallest details, ranging from pocket stitching to label designs”, to offer something new in a garment that finds a space in almost every wardrobe.
Also read: Why finding the perfect pair of black pants is like finding The One
In an interview, Panek talks about locating vintage jeans, the oldest pair in their a